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                Choosing a Segmentation Approach and Target Segments | Principles of
 
                          
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                Value-based Market Segmentation – Divide Markets into Value Categories
 
                          
                Market Segmentation Process | Types of Market Segmentation
 
                          
                Lexus By : Amit Gulrajani: Chapter 8 :Segmenting and Target Markets
 
                          
                Market Segmentation - Types, Benefits, Mistakes & Examples